Posted on 30 July 2013.
Australian organisations are lagging behind their international competitors on harnessing social media. According to a new report, many have banned it in their workplace due to inappropriate use and many wrongly perceive it as purely a branding tool.
Only a quarter of Australian companies are using social media for human resources and people management, and only half use it for work. The new report was produced by Deloitte pair Peter Williams and Jess Corbett.
The majority of employers restrict use of social media, 38?per cent ban staff from using it for personal use and one- third say they had been affected by employees inappropriately using social media.
The report was based on results of a survey by the Australian Human Resources Institute of 502 human resources practitioners working across a range of industries.
?Australian businesses are nearly four years behind the US and Britain in using social software,? Williams and Corbett argue in?Rethinking social media, adding employers are failing to grasp how social media can be used to help staff react to ?exceptional events?, which cannot be scripted but can absorb up to 70?per cent of workers? time. It can also be used to boost recruitment and staff engagement, they argue.
The report states those organisations that did have a social media policy or strategy (46?per cent) had largely focused it on employer branding, not organisational performance.
This reflects a poor understanding of the many other uses of social media, the authors say. There are some exceptions. LG Electronics, which has 82,000 staff globally, estimates the regular users of its internal social software save three hours a week finding faster answers to ?business exceptions?, the report finds. Westfield Australia is successfully using yammer to manage events that come out of the blue.
Telstra is also using an online platform ? CrowdSupport ? to crowdsource solutions to customer problems where their call centre staff do not yet have a script. And Williams tells The Australian Financial Review?that South Australia?s Department of Premier and Cabinet is an ?early adopter?, using social media to help prepare parliamentary briefings.
To read more
http://www.afr.com/p/national/work_space/firms_too_slow_to_like_social_media_rgceWw7CsF3FlhnAY96V2N
Source: http://thesauce.net.au/social-media-australia-lagging-behind/
morosini death jacoby ellsbury jacoby ellsbury lionel richie kenny rogers avatar the last airbender david wright
No comments:
Post a Comment