The Affinion Group can be a worldwide leader and online marketer of membership based faithfulness programs. Their product line also extends to the insurance field, package enhancement, and loyalty programs. Direct marketing is defined by the Direct Marketing Association (?DMA?) as any direct communication to your consumer or business that was established to generate a response by means of an order for product or services.
All of the Appreciation partners are beneficiaries involving Affinion group as they are able to promote their brands while offering additional programs and services thus strengthening their relationships using their customers and also delivering incremental revenue.
as well as access to various discounts and shop-at-home conveniences inside areas of retail merchandise, travel, automotive, and home improvement. The company also markets accidental death and dismemberment insurance, and other insurance programs; and designs and provides checking account enhancement programs to financial institutions.
As of December 31, 2011, it had approximately 5, 570 marketing partners in financial services, retail store, travel, telecommunications, and utility bills industries; approximately 71. 9 million subscribers and end-customers enrolled in membership, and insurance together with package programs; and around 127 million customers, who received credit or debit card account enhancement services or loyalty points-based management services.
Affinion Group can be an affinity marketing company within Stamford, Connecticut, and is currently composed of subsidiaries known as Trilegiant Corporation (TLG), Progeny Marketing Innovations, Affinion International, Affinion Loyalty Group, Affinion Security Center. The company conducted business before 2005 below the names Benefit Consultants Inc., Cendant, CUC World, and Comp-U-Card. Affinion was formed in July 2005 and is a privately held corporation controlled by private collateral concern, Apollo Management LP. The business?s assets were acquired in the Cendant Corporation (which often changed its name to help Avis Budget Group in August 2006).
Affinion Group can be an affinity marketer of regular membership, insurance, package enhancement, together with loyalty programs. Direct marketing is defined by the Direct Marketing Association (?DMA?) since any direct communication for a consumer or business that was designed to generate a response in the form of an order for merchandise or services. Affinity marketing can be a subset of the large direct marketing industry that involves marketing to the customers of institutions, such as financial service providers and retailers, using the well-known, customer contacts and billing vehicles these institutions. Affinity partners benefit as they will promote their brands while offering additional programs and services thus strengthening their relationships with their customers and also producing incremental revenue.
Overview
Affinion Group was founded in 1972 to provide Accidental Death and Dismemberment (AD&D) insurance to credit unions. Since that time, it has become among the list of world?s leading providers with insurance products and value-added software programs.
Affinion focuses on precisely what is most important to its clients: consistent, reliable assistance, an innovative product sections and discount programs. It offers value-added insurance services which include AD&D insurance programs together with Hospital Accident Protection (HAP) supplemental health care services.
Affinion Group is in addition a leader in NO . theft protection and deterrence, protecting the personal information of more than 10 million consumers. Their service offers several prevention tools from daily credit monitoring to safeguard of payment cards and personal checks.
Capturing sector share, cross-selling, acquiring new and keeping existing members are serious strategic imperatives with Affinion Group in the evolving financial services marketplace. It supports a comprehensive line of products and services that create an extra measure of financial security and secure feeling for the credit unions it serves.
Products/Services
Identity Theft Protection
Backed by more than 35 years of encounter, IdentitySecure is a pre-eminent domestic identity theft protection product. It offers daily consumer credit monitoring, identity fraud res support and identity fraud insurance.
Marketing can be provided without cost for your credit union. It comes with banners, buttons, posters, balloons and more to help you promote the program.
AD&D Approach
The AD&D Plan was made in 1974 exclusively with regard to credit unions. You will offer your members $1, 000 of 24-hour AD&D insurance without cost for many years. Members can add coverage from $10, 000 to help $300, 000 for as few as $1 a month for each $10, 000 of even more protection. Premiums for additional protection are automatically deducted from share or discuss draft accounts via video tape or ACH transmission available quarterly by Affinion Party.
HAP program
The HAP Program pays cash benefits straight to the member in the instance of hospitalization due to a covered accident. Insurers may receive even though $200 for each day they?re just hospitalized. Members may accept a 60-day trial period 100 % free before deciding to purchase the supplemental insurance.
Flex Examining
Affinion is proud to help introduce Flex Checking, a very good way to deliver another retail strategy while tracking and rewarding behaviors that will drive sustainable profitability for your institution. Flex Checking drives lucrative behaviors while delivering value that the members expect and pays off for ? resulting in deeper relationships, more non-interest earnings generation, and greater life long value. It also gives a soft-transition from free checking to your sustainable fee-based model.
Corporation
As a global leader with increased than 35 years with experience, Affinion Group enhances the value of its partners??? new member relationships by developing together with marketing loyalty solutions. Leveraging its expertise in site visitor engagement, product development and targeted marketing, Affinion supplies programs in subscription-based lifestyle services, personal protection, insurance and also other areas to help generate increased customer loyalty together with significant incremental revenue for a lot more than 5, 500 marketing lovers worldwide, including many with the largest and most respectable companies in financial services, retail, travel, and Web commerce. Based in Stamford, Conn., the company has approximately 4, 000 employees throughout the united states and in 12 other countries, primarily in Europe, and markets in 15 areas globally. Affinion holds the exclusive ISO 27001 certification for the highest information security practices, is PCI compliant and Cybertrust certified. For more info ., visit www. affinion. com.
The Affinion family vigilantly serves credit unions with the highest member service standards. Its comprehensive line associated with diversified insurance products, your Member Protect Program, provides an extra measure of financial security and assurance for the nearly 10 million credit union members that serves. It partners with 35 with the top 1, 000 credit unions and contains more than 35 years in the flooring buisingess.
Affinion Group is the throughout the world leader in membership dependent benefits for their extended listing of clientele. click here
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