Looking ahead to 2013 you are going to need new content ideas for website content, blog posts, social media posts and maybe other online marketing plans like email newsletters.
The best advice we can give you is the more you plan what to write now,? the easier it will be to execute your website plan throughout 2013.? To help with your planning,? here are some possible ideas of what to write about:
- Google Analytics Keyword Report for 2012 ? look at the data from your own website from last year,? do you see any topics that visitors to your site were looking for that you could further explore?
- Search function on your website ? Does your website have a search box?? Can you pull the data on what people typed into this box?? This would be a great source of content that users were trying to find on your site but having trouble.
- Wordtracker Question Tool ? A fun tool that will suggest a list of questions that users have submitted to search engines.? Maybe your website content could be the source of those answers?
- Google Free Keyword Tool ? You can type subjects in the keyword suggestion tool and it will suggest a list of other related keywords.? Look for the keyword phrases that are in the form of a question.
Post with a Purpose
You need to keep your website updated, but don?t post just for the sake of posting something. That?s just busy work. If you use keyword data, information from your alerts and suggestions from customer service, that content will start drawing visitors to your
site on its own and eventually lead to more business for you.
Would you like help with your 2013 website strategy?
Download our free Website Strategic Planning Guide. In addition to the free download, you will receive a series of 5 follow-up emails to help with your plan.
Source: http://www.cyberviselimited.com/blog/2013/01/website-strategic-plan-part-3-content-strategy/
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