Art of Persuasion Life is all about reaching goals and achieving certain standards for most of us. And to get there, we need to be able to persuade people to our way of thinking, to help us reach those goals.
Get To Know Your Audience First: The important thing is if you know them. Are they old or young? Technical or non-technical? Male or female? Liberal or conservative? These and many other factors will help you develop relevant subject lines to capture their attention. You can also find information about them and their mood at the beginning and during your speech in order to tailor your speech to their needs and to ensure a positive reaction from them.
Facts and Figures: Facts and figures play a vital role in arguing to convince. They are used to build rational appeals. When facts and figures are properly presented and explained in a way that the only logical conclusion should be that what you say is true. However, don't bore the people with too many facts and figures. Just show the data that proves, reinforce it enough to address specific concerns of your audience. Then, move on.
Punctuate For Them: Punctuation helps to signify the parts that are most important to you when you are writing something down for your partner or in a business situation. However, too many exclamation points can show that you might be a little over-anxious or eager. Try not to go overboard either. The key is to make your audience feel an emotion. They are motivated to act. If the emotion is pity, they are motivated to address the situation like, for instance, by donating money to your charity.
The Words You Use: Joseph Conrad said: "He who wants to persuade should put his trust not in the right argument, but in the right word". Therefore, if you want to convince a group of science fans, you might want to throw in scientific term, but be sure that you understand it properly, similarly when trying to convince a group of laymen the opposite will be true. Try to speak in the same terms and express the similar kind of thoughts that the audience would, or could come up so that you are sure they will understand and believe you.
Evoke Curiosity: Our curiosity gets the best of us, and we want to know more. That is true when it comes to watching movie previews on TV. In a similar way, if you make your audience curious through your marketing materials, they are motivated to act. Focus on the benefits to be realized by your audience, and their curiosity will attract them to your speech. Getting them excited makes them listen. Thus, they try to determine how this element fits with the rest of the presentation.
Put Yourself In Shoes Of Others: Vision yourself sitting in the audience you will be presenting to and ask yourself, "What is in it for me?", "what do I want to learn?" Once you can perceive yourself as a participant of the audience then you can start putting the pieces together in building a convincing speech. Figure out what your audience wants to hear about, make sure you are responding to that need, and be prepared to adjust your presentation if you are not. Although it sounds simple, it requires practice to master.
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Source: http://articles.submityourarticle.com/art-of-persuasion-319823
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