The man, the myth, the sweaty legend: Steve Ballmer
It?s been no secret that Microsoft?s would-be iPad-killer has been a complete disappointment, but now its ever-optimistic CEO, Steve Ballmer, is admitting to employees that the Surface is a flop.
Ballmer held a ?rally the troops? event on Microsoft campus yesterday where they go over the company?s quarterly earnings and boost morale, but according to people at the event, Ballmer also dived into how disappointing it has been trying to make Surface a success.
The Verge reports that Ballmer told the group they ?built a few more devices than we could sell.? Later he also admitted that Windows 8 hasn?t been adopted as fast as he hoped and that Microsoft isn?t selling as many Windows devices as he wants either.
Microsoft has tried everything it can to sell the Surface, from a huge media campaign full of anti-iPad ads, to steep discounts on the hardware, but nothing has worked to convince consumers to choose the Surface over and iPad, or even the Nexus 7 and Kindle Fire HD.
The future isn?t terribly bleak in Ballmdog?s eyes though. Despite the $900 million bath Microsoft took last quarter from Surface sales, he says they?re working super hard to convince Instagram to make an app for Windows Phone, and they?re already making plans for the next-generation Surface that might include the new Qualcomm Snapdragon 800 processor.
Via: The Verge
Source: Neowin
Source: http://www.cultofmac.com/237379/steve-ballmer-admits-microsofts-ipad-killer-is-a-flop/
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