carolharrisonxy: Convincing the Seller you can get their house sold.

Wednesday, 6 June 2012

Here are some pointers you can discuss with your client explaining to them how you intend to get their house sold.

?1. ?MARKET ANALYSIS

Thoroughly inspect your home and outline all the important features and upgrades.
Determine the Fair Market Value of your property by doing a detailed written market analysis.
Provide an estimate of the selling expenses to show your net proceeds.
Execute a listing agreement authorizing us to market your property.

2.??PROPERTY ENHANCEMENT

Prepare a written home enhancement proposal and budget for your approval.
Recommend repairs and improvements to sell your property for the highest price. Prepare the most comprehensive home staging report in the real estate industry.
Schedule and supervise the home enhancement program, with your approval.
Suggest additional enhancement and repairs based on buyer feedback.

3.??HOME MARKETING PLAN

Prepare and submit accurate information to the Multiple Listing Service (MLS).
Schedule a professional photographer to take ?perfect? digital photos of your property for the MLS and Internet web sites.
Engage a professional to draw an accurate floor plan.
Install a high-security, computerized lock box to facilitate showings (optional).
Display your home to our sales staff and other agents by hosting a broker caravan.
Promote your property by networking with other local and out of area sales people and active agents from other companies.
Create a custom?colour photo brochure outlining the key property features.
Mail photo brochures?to the executive offices and human resource departments of San Diego?s top 100 companies.
Install a for sale sign on your property to generate buyer calls.
Prepare 1,000 small ?listing cards? for you to distribute to your friends and business associates.
Mail?just listed brochures?to your neighbors inviting them to the broker caravan.
Feature your home on the Internet including (your website, your company website and all online portals) plus others.
Create an enhanced Internet presence on realtor.com with the upgraded service.
Design a?home page on your property features?exclusively for your home to give the best Internet presence.
Produce?a video tour to prospective buyers.

4.??COMMUNICATION

Send you a printed copy and a link to the MLS presentation for your approval.
E-mail you links to all the Internet presentations for your approval.
Visit your home weekly to check on showings and refill brochures.
E-mail you direct feedback from other agents on all showings.
Call or meet with you weekly to report on the activity and review market conditions.
Provide regular updated written market reports showing the latest market activity.
Constantly review our marketing strategy and adjust as needed to get your home sold.

5.??STRUCTURING THE SALE

Carefully review and present all offers for your consideration.
Qualify the prospective buyers to be sure they are able to purchase your property.
Prepare a strong counter offer to create a solid transaction that will close on time with no surprises.
Determine an adequate purchase deposit to solidify the transaction.

6.??TRANSACTION MANAGEMENT

Manage all the details of your real estate transaction.
Arrange for the property inspection, termite and other inspections.
Supervise any agreed-upon home repairs.
Oversee the loan approval process to be sure your transaction closes on time.
Coordinate and supervise the appraisal process to ensure the proper value.
Order the preliminary title report and review the condition of title.
Provide updated preliminary closing statements for your review.
Stay on top of all other matters to be sure your real estate transaction closes on time and is hassle-free.

7.??SERVICE AFTER THE SALE

Arrange for your net proceeds to be wired into your bank account.
Review the final closing statement for accuracy.
Give you a CD containing all your real estate transaction documents. This is a valuable reference for the future.

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